Telenor's New Logo
Norwegian telecommunications firm, Telenor has long suffered from an image problem among the regular consumer in Norway. And though the situation hasn't had a great effect for the Nasdaq-based (teln) stockprice, Telenor has now found the time was right for a facelift.
The logo has been precieded by an increadibly smart campaign, shown on Norwegian tv over the last couple of weeks.
The campaign has simply been a short animation of the new logo, sans text - so you had no possibility of knowing what the commercial was actually for. That sort of “not really sure what it is, but I want it” has proven effective in the past; macfolks has that exact thought before each Steve Jobs keynote... :P
Not sure if this'll help Telenor at home, though... I cannot really see a great jump in stockprice either - but I'll give it time!
As for the logo... Well, one comment, over at the Aftenposten newspaper was:
“Two words: Testicles and cock”
Another reader pointed out that that really was three words, but anyway, it does point out one of the less positive things about the new logo... :D
But apart from that; I actually quite like the logo... Nothing new, and I think the old one actually was better overall; but it's not a bad logo as such...
Previous logos:
Telenor's latest logo
Telenor's first logo
I prefered the last logo, the new one looks.. weird. I can’t imagine getting used to it.
By the way, Telenor did the same thing when 1881 was launched.